Gimme
Overview
Gimme the Good Stuff, an e-commerce platform specializing in non-toxic products for parents, sought to refine its brand identity and attract investor interest. The project involved updating their logo and creating a compelling pitch deck to clearly communicate the company’s unique value proposition.
Categories
Strategy
Branding
Pitch Deck
E-commerce
Date
2023
Client
Gimme the Good Stuff
Problem
Statement
The existing branding lacked resonance with parents and investors, and the challenge was to differentiate the company in a crowded space while aligning design with values of safety and trust.
Process
I conducted interviews and market research to uncover parent priorities around transparency and safety. From these insights, I developed branding concepts emphasizing clarity and reliability, while drafting multiple pitch deck narratives. Focus group testing with both parents and investors guided refinements, ensuring the new identity communicated both emotional trust and business credibility.
Solution
The final brand identity featured a refreshed logo, clean typography, and a soft color palette that conveyed warmth while maintaining professionalism. The pitch deck combined data-driven storytelling with approachable visuals, highlighting market opportunities and the platform’s unique value proposition. Supporting brand guidelines ensured consistency across touchpoints.
Results &
Impact
The rebrand resonated strongly with parents and investors, leading to successful funding discussions and improved market positioning. The project reinforced the importance of unifying consumer trust and investor appeal in brand storytelling, and set the foundation for future growth.
Gimme
Overview
Gimme the Good Stuff, an e-commerce platform specializing in non-toxic products for parents, sought to refine its brand identity and attract investor interest. The project involved updating their logo and creating a compelling pitch deck to clearly communicate the company’s unique value proposition.
Categories
Strategy
Branding
Pitch Deck
E-commerce
Date
2023
Client
Gimme the Good Stuff
Problem
Statement
The existing branding lacked resonance with parents and investors, and the challenge was to differentiate the company in a crowded space while aligning design with values of safety and trust.
Process
I conducted interviews and market research to uncover parent priorities around transparency and safety. From these insights, I developed branding concepts emphasizing clarity and reliability, while drafting multiple pitch deck narratives. Focus group testing with both parents and investors guided refinements, ensuring the new identity communicated both emotional trust and business credibility.
Solution
The final brand identity featured a refreshed logo, clean typography, and a soft color palette that conveyed warmth while maintaining professionalism. The pitch deck combined data-driven storytelling with approachable visuals, highlighting market opportunities and the platform’s unique value proposition. Supporting brand guidelines ensured consistency across touchpoints.
Results &
Impact
The rebrand resonated strongly with parents and investors, leading to successful funding discussions and improved market positioning. The project reinforced the importance of unifying consumer trust and investor appeal in brand storytelling, and set the foundation for future growth.
Gimme
Overview
Gimme the Good Stuff, an e-commerce platform specializing in non-toxic products for parents, sought to refine its brand identity and attract investor interest. The project involved updating their logo and creating a compelling pitch deck to clearly communicate the company’s unique value proposition.
Categories
Strategy
Branding
Pitch Deck
E-commerce
Date
2023
Client
Gimme the Good Stuff
Problem
Statement
The existing branding lacked resonance with parents and investors, and the challenge was to differentiate the company in a crowded space while aligning design with values of safety and trust.
Process
I conducted interviews and market research to uncover parent priorities around transparency and safety. From these insights, I developed branding concepts emphasizing clarity and reliability, while drafting multiple pitch deck narratives. Focus group testing with both parents and investors guided refinements, ensuring the new identity communicated both emotional trust and business credibility.
Solution
The final brand identity featured a refreshed logo, clean typography, and a soft color palette that conveyed warmth while maintaining professionalism. The pitch deck combined data-driven storytelling with approachable visuals, highlighting market opportunities and the platform’s unique value proposition. Supporting brand guidelines ensured consistency across touchpoints.
Results &
Impact
The rebrand resonated strongly with parents and investors, leading to successful funding discussions and improved market positioning. The project reinforced the importance of unifying consumer trust and investor appeal in brand storytelling, and set the foundation for future growth.
Book a call, and I’ll take care of the rest
© 2025 All rights reserved
Book a call, and I’ll take care of the rest
© 2025 All rights reserved
Book a call, and I’ll take care of the rest
© 2025 All rights reserved