JetStream
Overview
Partnering directly with the founding partners and GTM team, I was brought in to quickly define JetStream’s visual identity and create the first expression of the JetFlow brand, an enterprise AI platform focused on governance, control, and observability. Beyond deliverables, my role was to help the team make early brand and product decisions with confidence under a tight launch window.
Categories
Interactive 3D
Cybersecurity
Branding
Enterprise AI
Date
2025
Client
JetStream
Problem
Statement
JetStream needed to articulate who they are and how JetFlow fits into the AI stack before a mature product UI existed, and they needed to do it fast. The team was looking for a core logo system, typography and color decisions, practical launch assets (stealth page, social, decks), and an outside perspective on optimizing their early dashboard so it matched the clarity of the story they wanted to tell.
Process
I worked closely with the founding team to shape the fundamentals first: exploring logo direction and usage, selecting and tuning type, and building a color system. In parallel, I reviewed their in-progress dashboard, analyzed the existing information architecture, and shared concrete UX recommendations, drawing on past platform work to suggest ways to streamline navigation and reduce cognitive load. Using FigJam and working sessions, we connected positioning, tone, and product behavior before translating the concept into a 3D Spline stealth page.
Solution
The resulting system centers on a flexible logo lockup, a focused type stack, and color palette documented in Figma-based brand guidelines for the in-house team to extend. On top of that foundation, I delivered an interactive stealth page, LinkedIn banners, slide templates, virtual backgrounds, and product-level UX guidance so the brand and the dashboard evolve together and show up consistently from the first investor pitch to public launch.
Results &
Impact
Delivered on time against a compressed schedule, the work gave JetStream a coherent, opinionated starting point for both brand and product rather than a collection of one-off assets. With fundamentals, guidelines, UX feedback, and launch surfaces in place, the newly hired designer could focus on extending and deepening the system, while the team used the brand and early dashboard to support sales, recruiting, and investor conversations ahead of February 2026.
JetStream
Overview
Partnering directly with the founding partners and GTM team, I was brought in to quickly define JetStream’s visual identity and create the first expression of the JetFlow brand, an enterprise AI platform focused on governance, control, and observability. Beyond deliverables, my role was to help the team make early brand and product decisions with confidence under a tight launch window.
Categories
Interactive 3D
Cybersecurity
Branding
Enterprise AI
Date
2025
Client
JetStream
Problem
Statement
JetStream needed to articulate who they are and how JetFlow fits into the AI stack before a mature product UI existed, and they needed to do it fast. The team was looking for a core logo system, typography and color decisions, practical launch assets (stealth page, social, decks), and an outside perspective on optimizing their early dashboard so it matched the clarity of the story they wanted to tell.
Process
I worked closely with the founding team to shape the fundamentals first: exploring logo direction and usage, selecting and tuning type, and building a color system. In parallel, I reviewed their in-progress dashboard, analyzed the existing information architecture, and shared concrete UX recommendations, drawing on past platform work to suggest ways to streamline navigation and reduce cognitive load. Using FigJam and working sessions, we connected positioning, tone, and product behavior before translating the concept into a 3D Spline stealth page.
Solution
The resulting system centers on a flexible logo lockup, a focused type stack, and color palette documented in Figma-based brand guidelines for the in-house team to extend. On top of that foundation, I delivered an interactive stealth page, LinkedIn banners, slide templates, virtual backgrounds, and product-level UX guidance so the brand and the dashboard evolve together and show up consistently from the first investor pitch to public launch.
Results &
Impact
Delivered on time against a compressed schedule, the work gave JetStream a coherent, opinionated starting point for both brand and product rather than a collection of one-off assets. With fundamentals, guidelines, UX feedback, and launch surfaces in place, the newly hired designer could focus on extending and deepening the system, while the team used the brand and early dashboard to support sales, recruiting, and investor conversations ahead of February 2026.
JetStream
Overview
Partnering directly with the founding partners and GTM team, I was brought in to quickly define JetStream’s visual identity and create the first expression of the JetFlow brand, an enterprise AI platform focused on governance, control, and observability. Beyond deliverables, my role was to help the team make early brand and product decisions with confidence under a tight launch window.
Categories
Interactive 3D
Cybersecurity
Branding
Enterprise AI
Date
2025
Client
JetStream
Problem
Statement
JetStream needed to articulate who they are and how JetFlow fits into the AI stack before a mature product UI existed, and they needed to do it fast. The team was looking for a core logo system, typography and color decisions, practical launch assets (stealth page, social, decks), and an outside perspective on optimizing their early dashboard so it matched the clarity of the story they wanted to tell.
Process
I worked closely with the founding team to shape the fundamentals first: exploring logo direction and usage, selecting and tuning type, and building a color system. In parallel, I reviewed their in-progress dashboard, analyzed the existing information architecture, and shared concrete UX recommendations, drawing on past platform work to suggest ways to streamline navigation and reduce cognitive load. Using FigJam and working sessions, we connected positioning, tone, and product behavior before translating the concept into a 3D Spline stealth page.
Solution
The resulting system centers on a flexible logo lockup, a focused type stack, and color palette documented in Figma-based brand guidelines for the in-house team to extend. On top of that foundation, I delivered an interactive stealth page, LinkedIn banners, slide templates, virtual backgrounds, and product-level UX guidance so the brand and the dashboard evolve together and show up consistently from the first investor pitch to public launch.
Results &
Impact
Delivered on time against a compressed schedule, the work gave JetStream a coherent, opinionated starting point for both brand and product rather than a collection of one-off assets. With fundamentals, guidelines, UX feedback, and launch surfaces in place, the newly hired designer could focus on extending and deepening the system, while the team used the brand and early dashboard to support sales, recruiting, and investor conversations ahead of February 2026.
Book a call, and I’ll take care of the rest
© 2025 All rights reserved
Book a call, and I’ll take care of the rest
© 2025 All rights reserved
Book a call, and I’ll take care of the rest
© 2025 All rights reserved